Synthesis Trends

Synthesis Trends

synthesis trends

synthesis trends

The platform for trend discovery and validation.

Join the world’s most successful brands using Synthesis Trends to discover change and disrupt. Bring the whole team closer to your consumer, build powerful stories and campaigns together, and inspire teams to act with confidence.
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Seamlessly spot meaningful change

Keep your ear to the ground with the Synthesis Trends newsfeed.

Get real time updates on the trends that matter most to you or be inspired by the trends your colleagues or category superforecasters are tracking.

Bring consumer context to the fore

Feel the human stories behind the data.

Navigate directly to the people shaping the conversation and understand the real reasons behind a trend, and how to act with relevance.

Discover and create as a team

Say goodbye to endless email back-and-forth and build the story together.

Invite the whole team closer to the consumer with an intuitive user interface.

Instantly share and track trends with your team to discuss findings in context.

Data you can trust.

Immersive insights.

Get close to your consumer as they search for, learn about and share new experiences. Discover the cues captured in the moment of need.

Datasets by humans, not machines.

Local language and category experts train our tools to ensure our data reflects a targeted, clean dataset of consumer conversations relevant to your business.

A more complete story.

We understand what consumers need, what they are excited about and what influences them by layering Google search with Twitter and YouTube.